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Make the Most of QFD and the Voice of the Customer in Six Sigma Environments
Quality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen’s classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.
Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition’s up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service.
Learn how to
- Identify the roles and advantages of QFD in today’s global business environment
- Understand every element of the House of Quality (HOQ)
- Use QFD to drive more competitive product and service development
- Move from the processes you have to the processes you want
- Anticipate QFD’s unique challenges, overcome its obstacles, and deploy it successfully
- Extend the HOQ concept all the way through project completion
- Deploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planning
- Adapt QFD for software development, service development, and organizational planning
- Sales Rank: #1538551 in Books
- Brand: Brand: Prentice Hall
- Published on: 2009-07-27
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 7.00" l, 1.65 pounds
- Binding: Paperback
- 480 pages
- Used Book in Good Condition
Review
“Joe Ficalora has done an excellent job of updating Cohen’s classic text on Quality Function Deployment to show how Six Sigma tools can be effectively used in applying the QFD methodology and how valuable QFD can be in Design for Six Sigma projects. I highly recommended it to practitioners of both disciplines. They will be well rewarded by using this book to guide them in delighting their customers.”
—John L. Schoonover
Director of Quality
Global Tungsten and Powders
Improving a Classic
“For good reasons, the saying ‘Don’t mess with success’ applies to many things in life; thus Lou Cohen and Joe Ficalora have accomplished a feat often fraught with risk. The original book on QFD, by Lou Cohen, was excellent, with ideas and detailed examples for applying QFD to many types of problems. The new edition builds on the original by integrating material on Design for Six Sigma, making it highly likely that it will remain a key reference.Whether you are working on developing a new product or a transactional business process, this updated edition will help you focus your efforts on what customers really want and need—so important to delivering something customers will pay for.”
—John P. King
Jewett & King Associates
About the Author
Joe Ficalora is currently the president of Global Services at Sigma Breakthrough Technologies, Inc. (SBTI), a consulting firm for manufacturing, quality, and engineering services, with specialties in Six Sigma and Lean Enterprise applications. In this role, Mr. Ficalora is responsible for the worldwide deployment of SBTI methodologies and for managing the international partners of SBTI.
Mr. Ficalora has more than 20 years of industrial experience in project management, engineering, manufacturing, and quality control. He first came across QFD while at AlliedSignal, now Honeywell, in 1991. His involvement with Quality tools and techniques has been continuous since that time. He designed and developed the highly acclaimed SBTI Six Sigma Master Black Belt Program. He has led Six Sigma deployments in Operations and Engineering at several clients, including Executive and Champion rollout sessions. Mr. Ficalora holds an MEE from Stevens Institute of Technology, and a BS in physics from Rensselaer Polytechnic Institute.
Mr. Ficalora has worked and is certified as a Black Belt and Master Black Belt. He has consulted for clients in the industries of aerospace, medical devices, beverages, health care, and in manufacturing of food packaging, electronics, metal, glass, and plastics. His current interests include DFSS in renewable energy and energy conservation, as well as future energy options, including nuclear fusion. His current interests also include investment performance predictions, economics, crime statistics, and crime prevention within the USA. He has mentored, and designed and taught workshops to Executives, Champions, Master Black Belts, Black Belts, and Green Belts in Design for Six Sigma, Six Sigma in Manufacturing, and Transactional Business projects worldwide. Mr. Ficalora is a top-rated and sought-after instructor and speaker in these areas.
Mr. Ficalora also holds several patents in lasers and optical devices and a patent in process improvement. He is an active member in IEEE and ISSSP.
Lou Cohen was a product developer, computer and software development manager, quality manager, and consultant during 41 years of professional life. He lived and worked in Japan in 1984, where he extensively studied quality and productivity methods, including a detailed study of the theories of Dr. W. Edwards Deming. Upon his return to the U.S., he became a nationally known expert in the use of Quality Function Deployment. He has helped his clients use QFD in many diverse industries, including electric-power utilities, financial services, medical instruments, software, communications and telecommunications, laundry detergents, aerospace components, and office furniture.
Now in retirement, he lives in Cambridge,Massachusetts.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good how-to and reference book for QFD tools
By Andy Sleeper
This book has what I need, which is a reference book describing in some detail all the aspects of various QFD tools. The level of detail and examples provided are sufficient for a QFD facilitator who needs to apply the tools well without falling into the pitfalls that exist with QFD. The authors are experienced consultants. Unlike many consultant-written books that contain only a teaser followed by the implied "call me," this book actually teaches what you need to know. Also, these authors write in a clear and engaging way that is a pleasure to read. References are cited frequently, which I appreciate.
Now a few minor complaints... I would have liked more stories of QFD gone wrong, and how to prevent that. No one likes to admit those, but everyone, including me, has those stories, and we learn from them. Perhaps someone need to write an anonymous book about "How I screwed up with QFD." Also, don't be misled by the title - this book has very little to do with Six Sigma. It is all about QFD, with some glancing descriptions of how QFD interfaces with other tools and programs. There are occasionally annoying errors, such as the Japanese word for "Deployment" is incorrect.
If you really want to learn about how QFD is used today, this book is good, but not definitive. Each consultant uses tools in their own way, and these ways differ. One prominent author in the field, who has different approaches to QFD, is never mentioned except in references. My suggestion is to read multiple authors and pick what works for you.
0 of 0 people found the following review helpful.
Vey Comprehensive Update to a classic
By P. Leed
This easy to use handbook by Joseph Ficalora and Louis Cohen is even better in its second edition. The authors clearly discuss many topics of use to professionals and students. I find the free electronic version particularly handy as source material for client presentations. The text's numerous examples aid in understanding some of the more difficult concepts such as handling implementation issues in a large and complex organizations, incorporation of quality practices in new product design and the use of the product planning matrix.The techniques discussed are applicble to a wide range of efforts
Overall this reference is a valuable addition to a professional's bookshelf for self instruction and quick reference. Also, I think it would be suitable as a textbook for an undergraduate, graduate or professional development courses in Quality Management. The text might also find use as an additional resource for a product and service design and development courses often included in industrial engineering programs.
0 of 0 people found the following review helpful.
Awesome handbook on QFD
By Sam
It provides clear instruction and it is a very detail oriented QFD handbook.
Besides going through QFD in detail, it also talks about how to implement that with Design for Six Sigma and TRIZ.
I had purchased this handbook with TRIZ book together so I am going to read TRIZ as well to enhance my QFD skill.
It is really a great book.
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